To best illustrate how to run a successful digital transformation, practitioners ought to follow steps along 4 digital transformation elements. For each step, we highlight how to strike a balance in efforts across both S-curves.

1.OrganizationTimeStrategy on1st S-curveValuenetworkStrategy on2nd S-curve

WHERE to see results

We discuss the importance of digital KPIs, targets and accountability and explain the infrastructure needed to measure/visualize/disseminate results

We explain the need to track and share KPIs with relevant stakeholders through governance processes

We debate the need for adjustments of roll-out plans, and the documentation of successes and failures

WHY to act

We investigate reasons for a digital transformation and explain why a dual business that allows exploiting traditional business activities (1st S-curve) and exploring ways of reaping the full digital potential (2nd S-curve) is necessary

WHAT to do

We help you investigate your current positioning, understand the level of digital disruption and trends, and define the purpose of your digitization

We explain how you identify potential digital products/services/processes that either rely on an entirely new (digital) business model, or that could be integrated in the current business

We describe how to lay out a digital strategy encompassing prioritized initiatives supported by the respective value creation & value capture model, and discuss the importance of timeline and budgeting

We show you how to conceptualize ways of marrying the 2 S-curves, i.e., integrating the old and new business models, and how you involve and get long-term buy-in from relevant stakeholders