THE DIGITAL TRANSFORMER’S DILEMMA:
how to sustain continued success in the core business
while establishing a new digital business
The Digital Transformer’s Dilemma is the first practitioner-oriented how-to-guide for executing a digital transformation.
It features real companies' digital transformation journeys and equips you with the tools and knowledge to run your own.
Book forthcoming in 2020
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Digitization is pervasive and requires businesses to adapt fundamentally. Surprisingly few know how to go about this, though.
Sprinkling some "digital glitter" does not suffice. Organizations need to upgrade their traditional business while exploring new digital ways of value capture.
- Inspired by Tarde, 1903
You think MVPs are only relevant to innovative new product development?
You reckon that agile principles only work in a programming environment?
You figure rapid prototyping and following the "fail fast, fail cheap" motto is something only certain sized organizations ought to look into?
We disagree. We applied all of this when creating our book.
Think about it from a cuisine perspective: use a pinch of academia, add a dollop of industry expertise, throw in a dash of the obligatory management consultant, and there you go.
Prof. Dr. Karolin Frankenberger